Source: Florida 500
October 9, 2020

Craig Sher is the founder and chairman of Backstreets Capital, a family office based in St. Petersburg, Florida, focusing on real estate and related ventures. After retiring as executive chairman of the Sembler Co. in 2008, Sher established Backstreets Capital, representing the Sher and Conroy families. The firm emphasizes capital protection and risk-adjusted returns through long-term partnerships.

With over 40 years in the industry, Sher and his associates have developed more than 300 projects across 100 communities, aiming to make positive economic and aesthetic impacts in each neighborhood.

Project Highlights

  • The Nolen: A 23-story residential tower to be constructed at the former site of the historic home, with construction commencing immediately and an expected completion time of approximately 20 months.
  • Historic Home Relocation: The 1912-built home was carefully transported several blocks to its new location in the Round Lake neighborhood, with the relocation process involving coordination among multiple public agencies and companies.

Education

  • Bachelor of Science (BS), Master of Science (MS), and Master of Business Administration (MBA) from Northwestern University.

Personal Insights

  • Mentor: The late Ambassador Mel Sembler, whom Sher describes as a mentor, boss, confidante, partner, and friend, known for his class, integrity, honesty, and loyalty.
  • Reading Habits: Sher reads multiple newspapers daily, including The Wall Street Journal, The New York Times, and the Tampa Bay Times. He avoids social media, considering it an incredible waste of time.
  • Hypothetical Governorship: If he were governor, Sher would prioritize restoring women’s rights to choose with reasonable limitations and promote equality among all Floridians, emphasizing collective unity in life.
  • Craig Sher’s leadership at Backstreets Capital reflects a commitment to thoughtful real estate development and investment strategies that contribute positively to communities throughout Florida.

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