Our History
We take pride in delivering high-quality developments that are thoughtfully designed and meticulously executed.
Our Team
Will Conroy proudly calls St. Petersburg, Florida, home, and has been actively involved in various investment and development projects throughout the Southeast United States. He oversees Backstreets Capital, the family office for the Conroy and Sher families, blending his interest in business development with the value he places on family.
His experience in real estate encompasses a diverse range of projects from single-parcel developments to larger mixed-use commercial projects. Under his leadership, the Backstreets’ team is a leading developer in the Southeast, with a particular focus on for-sale residential projects. The family office has extensive affiliations with various operating businesses, including trust companies, banks, production contractors, hoteliers, and private equity firms. Will began his real estate journey as a lawyer at one of Tampa Bay’s largest law firms, but has since transitioned out of the practice.
Will completed his B.S. at Yale University and his J.D. from the University of Pennsylvania Law School. He also holds a certificate in Business and Public Policy from the University of Pennsylvania’s Wharton School.
Family is central to Will’s life, with his wife Stacy and their three children being his primary focus.
Associations & Board Service:
- Cogent Bank – Advisory Board
- Shorecrest Preparatory School – Past Chair, Board of Directors
- Real Estate Investment Council of Tampa Bay (REIC) – Past President, Board of Directors; Founder, Young Professionals
- Habitat for Humanity, Pinellas County – Past Board Member
- Connect Florida – Inaugural Class, 2010-2011
Israel Bonds – Recipient of the Inaugural “Young Leadership Award”, 2013 - Temple Beth-El, St. Petersburg, Florida – Past Board Member, Past Chairman of Personnel Committee
- A Baseball Community – Finance Sub-committee member
- UOwn Leasing – Past Board member
Craig Sher is a well-respected business leader, with more than 40 years of experience running and advising successful companies and providing leadership to large and small non-profit organizations. In recent years, Craig has shifted his focus to investments made through his family-run Backstreets Capital as well as providing leadership to other independent businesses.
Craig retired in 2019 as Executive Chairman of the well-known real estate group, The Sembler Company where he worked for 35 years. While real estate has been central to Craig’s success and professional pursuits, he is passionate about the importance of effective leadership and committed to applying his decades of experience to support professional and practical discussion of board management, governance and operations with a focus on family-operated and owned businesses.
His current corporate board affiliations include:
- Kaiserman Company, Philadelphia, PA – Board Member
- Sabal Trust Company, St. Petersburg, FL – Board Member, Co-Founder
- The High Company, Lancaster, PA – Board Member
During Craig’s tenure at Sembler, the company grew to be one of the most recognized shopping center development and management firms in the country, the largest retail developer in Atlanta, and one of the largest developers for Publix and Target in the United States. Sembler became widely regarded as an imaginative and innovative leader in the shopping center industry.
Sher was recognized by the award-winning Tampa Bay Times (formerly the St. Petersburg Times) as one of the Tampa Bay area’s Top 10 business leaders (2005) and was named “Business Executive of the Year” by the Tampa Bay Business Journal in 2006. In 2011, Sher was inducted into the Tampa Bay Business Hall of Fame by the Florida Council on Economic Education.
Craig’s professional life has always worked in tandem with his civic commitments. Sher is a prominent Tampa Bay figure who is well known for his philanthropic pursuits. Along with his wife and family, the Sher’s long history of selfless community involvement, commitment and volunteerism has had a tremendous impact in Tampa Bay.
Local Non-profit Board Leadership:
- James Museum, St. Petersburg, FL – Board Member
- Johns Hopkins All Children’s Hospital – Board Member
- Pinellas County Education Foundation, St. Petersburg, FL – Executive Committee, Past Chair, Board Member
- Starting Right Now, St. Petersburg, FL – Board Member
- Tampa Bay Lightning Foundation, St. Petersburg, FL – Board Member
Civic Recognition:
- Lightning Community Hero award by the Tampa Bay Lightning Foundation (2018)
- 10th Annual “Celebrity Celebration” award from Gulf Coast Jewish Family Services (2004)
- Distinguished Citizens Award from West Central Florida Council Boy Scouts of America (2003)
- “Tree of Life” award for Humanitarian Efforts in the Community from the Jewish National Fund (2001)
- Silver Medallion Humanitarian award from The National Conference for Community and Justice (2000)
Connor joined Backstreets Capital in June of 2023 after completing his Master’s in the Science of Real Estate at the University of Florida in May 2023. Before pursuing his Master’s, Connor earned his B.S. in Business Administration with a focus on Finance from the Warrington College of Business at the University of Florida. During his time at UF, Connor interned as a Development Analyst for Redstone Investments, a Tampa-based developer primarily focused on retail. Additionally, Connor gained professional experience while interning at 2Deep Entertainment, a company located in his hometown of Youngstown, Ohio that specializes in logistics, event management, and event execution.
As an analyst at Backstreets Capital, Connor is responsible for assisting in all facets of the company’s operations including front-line due diligence for prospective transactions, managing investor relations, overseeing home-building reporting, navigating permitting processes, underwriting deals, and handling budgets from pre-acquisition through construction.
Since joining Backstreets, Connor has been an active member of the ULI Tampa Bay’s Young Leaders Group Steering Committee, contributing to the recruitment and membership of young leaders in the Tampa Bay area. Connor looks forward to getting further involved and making a positive impact on the community.
Outside of work, Connor enjoys spending time with his family and friends, traveling the world, perfecting his golf game, and supporting his favorite sports teams.
Adrienne DeBonis has worked with the principals of Backstreets Capital for more than a decade. She is responsible for coordination of all of Backstreets’ back-office capabilities, including cash management, investor relations, and administration of Backstreets’ corporate policies and procedures. In addition, Adrienne is a Florida Certified Paralegal and is experienced in corporate and real estate law. When not working, Adrienne cherishes time enjoying the outdoors with her family and friends.
Prior to joining Backstreets Capital, Remi spent his previous two years working as an investment sales associate with Matthews Real Estate Investment Services, focusing on the sale and acquisition of single and multi-tenant retail assets across the Southeast. During his tenure with Matthews, he successfully directed and supported efforts within a team responsible for the closing of over $225 million of retail transactions. Remi gained a wealth of experience and knowledge in prospecting, market analysis, and utilizing financial models to structure strategies to optimize his clients’ ROI and portfolio performance.
Now, in his role as Vice President of Acquisitions at Backstreets Capital, Remi’s main focus includes the identification and analysis of land for both, residential, and commercial projects throughout the Suncoast. Remi also assists in managing investor relations and overall project oversight.
Remi completed his B.S. in Business Administration with a concentration in Information Systems from the Warrington College of Business at The University of Florida. Outside of the office, you can find Remi traveling the world with friends and family, enjoying the Florida sun and cheering on his beloved Cincinnati Bengals and Florida Gators football teams.
